Xiaomi says sorry after showing Redmi Note 9 Pro ad in Japan with nuclear bomb references
NEW DELHI: Chinese smartphone Xiaomi has issued a public apology after an advertisement to promote the Redmi Note 9 Pro smartphone did not go well in Japan. Xiaomi Japan made references to nuclear bombs along with “Fat Man” and imagery depicting nuclear clouds. To recall, “Fat Man” was the code given by the United States for the nuclear bomb attack which devastated the Japanese city of Nagasaki during World War II.
While there is little clarification as to why someone would think of making a smartphone advertisement related to a tragic disaster like a nuclear attack, going by the video footage of the advertisement it seems that Xiaomi wanted to give out the message that the Redmi Note 9 Pro is as powerful as a nuclear bomb. The ad had mentioned “Fat Man” and showcased graphics of a nuclear explosion.
Xiaomi has publicly apologized for an advertisement of Redmi Note 9 Pro. Xiaomi released this advertisement in Japan. Xiaomi used nuclear bombs to advertise phones with fat men and atomic clouds. Remind that America used the Fat Man code for the atomic bomb attack. During the Second World War, the city of Nagasaki of Japan was completely destroyed in a nuclear attack.
However, clarity has not yet been found as to why Xiaomi in his smartphone advertisement has associated with the disaster like nuclear attack. If you see the advertisement, Xiaomi wanted to tell through this message that the Redmi Note 9 Pro is as powerful as an atomic bomb. In addition to mentioning Fat Man in this ad, the nuclear explosion was also shown through graphics.
This advertisement of Redmi Note 9 Pro received a lot of criticism immediately after its release. After this, Xiaomi Japan had to remove the video and apologize. However, Xiaomi has officially apologized in the Japanese language itself. But the Android Authority has translated it.
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Xiaomi has said in his apology, bad content was used in the latest product promotion for the overseas market and now the video has been removed. Xiaomi respects users and civilizations around the world. And during the promotion of new products, we will come closer to them. We will try our best to prevent any such thing in future and solve the problem.
