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Kohli’s brand value highest among celebrities, 10 times more than Rohit: Duff & Phelps study

The Duff & Phelps Celebrity Brand Valuation study puts Virat Kohli’s brand value at $237.5 million while Rohit Sharma was valued at $23 million.

Virat Kohli emerged as the biggest celebrity brand in India for the third successive year. His brand value was double than the next best celebrity Akshay Kumar. Kohli’s brand value rose by 39% to $237.5 million in 2019.

The Indian captain’s brand was valued at $237.5 million, the most among cricketers. Kumar’s brand was valued at $104.5 million. The figures were compiled by the Duff & Phelps Celebrity Brand Valuation study.

Kohli is one of the four cricketers in the top-20 of the list with MS Dhoni coming in at ninth place. The former India skipper has made a three-place jump from last year’s rank of 12.

The now retired Sachin Tendulkar still has a powerful brand and he is in the 15th position.

Among current Indian cricketers, Rohit Sharma features in the list at number 20. In contrast to Kohli’s brand, Sharma’s brand is valued at $23 million.

Duff & Phelps released the findings from the fifth edition of its ‘Celebrity Brand Valuation Study 2019’ today. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

Duff & Phelps Celebrity Brand Valuation Study

2019 Brand Rank2019 Brand Value2018 Brand Rank
Virat Kohli1237.51
Akshay Kumar2104.53
Deepika Padukone393.52
Ranveer Singh393.54
Shah Rukh Khan566.15
Salman Khan655.76
Alia Bhatt745.88
Amitabh Bachchan842.57
Mahendra Singh Dhoni941.212
Ayushmann Khurrana1040.3New
Hrithik Roshan1138.910
Varun Dhawan1235.29
Priyanka Chopra1332.219
Ranbir Kapoor1427.016
Sachin Tendulkar1525.114
Aamir Khan1624.911
Tiger Shroff1724.2New
Anushka Sharma1823.913
Kareena Kapoor1923.717
Rohit Sharma20

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