big shock to Facebook and Google , will have to share Ad revenue

Companies such as Facebook and Google have suffered a major setback in Australia. After France, content aggregators, including both companies in Australia, will have to share the advertisement with the news publishers. This order was given by the Government of Australia.

Google and Facebook together share 60 percent of America’s online ad revenue. Traditional publishers’ earnings have declined as advertisers move to digital platforms. At the same time, Google and Facebook say that they pay publishers for whatever articles they publish, index or summarize. However, Google also said that they only index articles and all traffic goes back to the publisher’s website.

Earlier in France, Google was also ordered to pay the publisher for its content. France stated that publishers also own copyright on their articles or summaries and should therefore be compensated.

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To avoid criticism, Google and Facebook launched the fund in support of publishers. At the same time, Google has also changed its snippet design and configured its algorithm to ‘identify the original reporting’. However, critics say the steps are not comprehensive and complete. He has insisted on sharing the advertisement’s revenue.