Selling Sunset’s sneaky sales techniques from botox parties to staging

Property reality show Selling Sunset has fast become one of the most watched series on Netflix this year.

Viewers have steadily become fascinated with the glamorous lifestyles of the real-estate agents who use their dazzling charm to flog million-dollar homes across the gold coast.

The Oppenheim Group’s real estate brokers, including Chrishell Stause and Christine Quinn, spend their days showing lavish properties, rubbing shoulders with A-list stars, and spend their nights in fancy bars and restaurants – more often than not with potential buyers to encourage final deals.

While one would be convinced that this is the reality of real estate in LA, Jonathan Nash, who is a rival broker to the Selling Sunset agency recently told BBC that much of the show is exaggerated for viewing pleasure.

The English native revealed: “Selling Sunset is definitely amplified, but not totally fictitious. It is quite a glamorous business over here.”

“It’s a wonderful life and totally incomparable to being an agent the UK,” he tells the BBC.

Unlike real estate agents in the UK, Jonathan can make up to $1 million in one sale because LA based sellers receive 5% commission on every deal made.

It’s a ‘social business’ according to the expat who revealed that on Tuesday mornings, agents are invited by brokers to view new listings across the city.

According to Jonathan, it’s vital that homes are staged and furnished to perfection like in Selling Sunset in order to make a grand sale.

Interior designers will work with brokers to splash thousands on unfurnished homes to make them appear as appealing as possible to potential high-profile buyers.

While their extravagant selling techniques such a Chrishell’s infamous botox party may be a reality, the same can’t be said for Selling Sunset’s gripping storylines.

Although the main drama-filled storylines are always quite relevant in real estate, Jonathan admitted that there’s no doubt that Selling Sunset’s deals are amplified for entertainment purposes.

“Some of the interactions that we have day-to-day are akin to what you see on the shows, but the producers prod and push, drama sells,” he explained.

Recently, Selling Sunset’s sass-pot Chrishell has responded to questions about how staged the series is, and just how realistic her life really is.

Taking to Instagram, she insisted: “The show isn’t scripted. If it was, I would be pi***d! Who wrote that plot twist?!”

She added: “But seriously, they can sometimes nudge us to address things but what we say is all us. Beware anyone that says otherwise. Gotta own it.”

Executive producer of the show, Adam DiVello, recently told Variety that the show is “full reality”.

He said: “I can’t tell you how many hours we would sit in an edit bay just working on one scene.

“I think most reality shows would have turned it out in a day and we’ll spend a week. So no, it’s not fake. It’s full reality.”