YouTube to launch short video feature ‘Shorts’ to compete with TikTok

YouTube is preparing to bring a feature that will allow users to create short videos like TikTok. It will be known as Shorts.

YouTube is preparing to bring a feature that will allow users to create short videos like TikTok. According to the information received, the company is currently working on this feature and it will be launched by the end of 2020. According to reports, it will be known as ‘Shorts’. Through this feature, YouTube will aim to compete with TikTok.

TikTok, launched some time ago, has gained a lot of popularity due to its short video format. Now YouTube also wants to offer something similar to creators. The Information has said in a report that YouTube is working on a feature called ‘Shorts’, which will be launched under the existing mobile app.

According to the report, it will be in the form of a special feed, which will include a list of short video clips made by users. Google will also benefit from large licensed music and song catalog, which creators will be able to use to create content. However, it will be very interesting to see how YouTube gives new feature to its existing app.

As a reminder, in 2016, the variants of Tiktok were launched in China by the name of A.me (later Douyin) by ByteDance. With this, users were able to create short looping videos of 3 to 60 seconds length. The app was later made available worldwide in 2018 after ByteDance purchased musical.ly and merged it with TikTok. Since then, this app has become quite popular among the youth.