Walmart Partners With ChatGPT, Lets You “Chat and Buy” With Instant Checkout

Walmart teams up with OpenAI to allow customers to shop directly inside ChatGPT using its new Instant Checkout feature.

What’s New

Walmart has announced a partnership with OpenAI that will let customers and Sam’s Club members shop through ChatGPT using the Instant Checkout system.
The e-commerce integration is part of Walmart’s move toward an AI-first shopping experience—transforming the way users browse, select, and buy products.

Within ChatGPT, users will be able to chat with the bot about what they want—which Walmart calls “chat and buy.”
If a product is selected, ChatGPT’s Instant Checkout system will handle payment and confirmation without redirecting you to a separate website.
Walmart says this is just the start: the system may later support multi-item carts and more complex transactions.

Walmart’s stock reacted positively, rising about 3% after the announcement.
This move joins similar efforts by OpenAI to integrate e-commerce within ChatGPT. It follows previous partnerships with Etsy and Shopify.
Walmart’s CEO, Doug McMillon, described the upcoming experience as “multi-media, personalized and contextual,” moving beyond a basic “search bar + product list” model.

Seamless Shopping: This lets users skip browsing product pages and simply tell ChatGPT what they want.
Personalized Experience: AI may recommend products tailored to your needs without you needing to filter manually.
Risk & Trust: As this is new, issues like wrong listings, stale inventory, or mistaken orders could challenge user trust.
Competition Shift: This approach could disrupt traditional retail interfaces, forcing other retailers to adopt similar conversational shopping models.