Russia’s McDonald’s Outlets Have New Name. It Means “Delicious. Full Stop”

Russian businessman Alexander Govor, who had been a licensee of the chain, bought it after McDonald’s announced in May it would sell its Russian portfolio of 850 restaurants.

Moscow: Former McDonald’s restaurants in Russia have been renamed “Vkusno i tochka” (“Delicious. Full Stop”), the new owner said on Sunday ahead of their re-opening.

“The new name is Vkusno i tochka,” Oleg Paroyev, the director general of the new group, told a press conference in Moscow. Russian businessman Alexander Govor, who had been a licensee of the chain, bought it after McDonald’s announced in May it would sell its Russian portfolio of 850 restaurants.