Target Partners with Levi’s to Create an Exclusive Collection of Home Goods | The State

Target Partners with Levi’s to Create an Exclusive Collection of Home Goods

The Target and Levi’s collection includes more than 100 household items.

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Justin Sullivan / Getty Images

Target will launch a collection of Home furniture, pet accessories, clothing and other products inspired by the clothing brand’s denim fabric Levi Strauss & Co. while looking to take advantage of the momentum of its sales during the coronavirus.

Levi’s will be the next partner to design pieces to offer in stores Target, the official launch will take place on February 28th and it will mark the company’s entry into household products.

The San Francisco-based jeans company has been working with Target for more than a decade, when its Denizen brand of jeans was added to its products and collection Red Tab began to be offered from 2019.

It is a collection of items “that customers will not be able to find anywhere else,” he said. Jill sando, merchandising director of Target. Karyn hillman, product manager of Levi’s, said the companies “have brought together the best elements of our two iconic brands and have discovered new ways to create products that are unique,” according to a statement.

The collection will include more than 100 items that go from quilts, linens, pillows, glassware, ceramics and pet products, in addition to the different lines of denim clothing.

The prices of the products will range between $ 3and the $ 150 dollars and most items will sell for less than $ 25. Products will be available in most stores Target and online, in addition they can also be collected through contactless orders.

Related: Ulta Beauty will open hundreds of stores inside Target.

$ 200 million for Target employees

Unlike other stores during the pandemic, Target it was considered “essential” and managed to remain open during closings. As a result the company obtained more than $ 1 billion of earnings during the last quarter and sales in stores increased by 17 percent during the period from November to December driven by online sales and the ability offered by the company to fulfill online orders in its establishments.

Earlier this week Target reported that it will reward its employees for helping to achieve these results by offering them approximately $ 200 million in bonds. This translates into $ 500 dollars for more than 375,000 workers per hour in stores, distribution centers, company headquarters in Minneapolis and field offices. Additionally, some 12,000 salaried store managers, executive team leaders and distribution center leaders will receive a bonus ranging from $ 1,000 and $ 2,000 dollars. This is the fifth time Target has awarded bonuses to its staff since April.

For Levi’s online sales managed to boost third quarter revenue as the company posted a profit of $ 27 million by increasing by 52% sales through e-commerce despite global sales falling 27 percent from $ 1.45 billion to $ 1.06 billion.

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