Tower Records was founded in Sacramento in 1969.
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14 years after Tower records declared bankruptcy and closed about 200 stores, music lovers will be able to choose their favorite songs again at the iconic music store.
Tower records it’s back. Executives had planned to relaunch the company during the South by Southwest Music Festival But the coronavirus pandemic changed everything.
Danny Zeijdel, the new CEO of Tower Records, said that due to the pandemic the company is reborn as an online store offering vinyl records, cassettes and compact discs.
“The idea has been met with tremendous success,” Zeijdel wrote. “Many people are so happy when they receive an order for Tower records and they are taking a selfie and posting it on Instagram. “
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The company founded in Sacramento in 1969, is also presenting a series of interviews through the platform of Instagram Live and he plans to collaborate with various singers and musicians.
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