Texans fire NFL’s only female PR boss as sources claim she wasn’t a ‘cultural fit’

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Texans fire NFL’s only female PR boss as sources claim she wasn’t a ‘cultural fit’ and reporters slam the team for dismissing a ‘consummate pro’

  • The Houston Texans have fired the NFL’s highest-ranking PR woman, Amy Palcic
  • Palcic, the outgoing Texans’ VP of communications, was no longer a ‘cultural fit’ within the team, sources told ESPN. Those sources did not go into greater detail 
  • In an email, a team source told the Daily Mail that Palcic ‘is no longer with the organization and it was a business operations decision’ 
  • Palcic did not immediately respond to the Daily Mail’s request for comment
  • NFL reporters slammed the decision on Twitter, calling her a ‘consummate pro’
  • Palcic was the only woman in charge of an NFL team’s PR department. In 2017, her staff won the PFWA award for the best PR department in the NFL 
  • NFL Network’s Ian Rapoport tweeted that the move is part of ‘sweeping changes’ under Texans executive vice president Jack Easterby, who was hired in 2019 

The Houston Texans have fired the NFL’s highest-ranking PR woman, reportedly, because she was no longer a ‘cultural fit’ with the team.

ESPN reported Wednesday that the Texans fired Amy Palcic, who had been the team’s vice president of communications for the past seven years. Sources told ESPN’s Adam Schefter that she was not a ‘cultural fit’ with the team, although the report did not go into further detail.

In an email, a team source told the Daily Mail that Palcic is no longer with the team, calling the move ‘a business operations decision.’

Palcic did not immediately respond to the Daily Mail’s request for comment.

The Houston Texans have fired the NFL's highest-ranking PR woman, Amy Palcic (pictured)

Palcic (pictured with JJ Watt on the set of Saturday Night Live), the outgoing Texans' VP of communications, was no longer a 'cultural fit' within the team, sources told ESPN

The Houston Texans have fired the NFL’s highest-ranking PR woman, Amy Palcic (left, right with JJ Watt on the set of Saturday Night Live). Palcic, the outgoing Texans’ VP of communications, was no longer a ‘cultural fit’ within the team, sources told ESPN

Palcic, who was the NFL's highest-ranking female PR executive, is seen alongside Houston Texans quarterback Deshaun Watson

Palcic, who was the NFL’s highest-ranking female PR executive, is seen alongside Houston Texans quarterback Deshaun Watson 

Palcic was the only woman in charge of an NFL team’s public relations department. In 2017, her staff won the Pete Rozelle Award, which is given to the league’s top public relations department by the Pro Football Writers of America (PFWA).

NFL reporters immediately reacted on Twitter with an outpouring of support for Placic, who Schefter described as ‘widely respected.’

‘Shocked,’ wrote Hall of Fame reporter and NFL Network broadcaster Andrea Kremer. ‘Palcic is the consummate professional & always a pleasure to deal with. She respects our jobs and what we need while never compromising the objectives of her team. The NFL is better with her in it.’

NFL Network's Ian Rapoport tweeted that the decision is part of 'sweeping changes' under Texans executive vice president Jack Easterby (pictured), who was hired in 2019 to address the team's culture

NFL Network’s Ian Rapoport tweeted that the decision is part of ‘sweeping changes’ under Texans executive vice president Jack Easterby (pictured), who was hired in 2019 to address the team’s culture

‘Amy Palcic is not only one of the best in our game at what she does, she is an unbelievable person,’ tweeted NFL Network’s James Palmer. 

‘What she’s done for that team behind the scenes through all the rough times the #texans organization has had over the last few years has been simply remarkable.’

Yahoo! Sports’ senior NFL reporter Charles Robinson remembered Palcic for her work after Hurricane Harvey, when players like JJ Watt were engaged in many local charity efforts. 

‘She was absolutely aces throughout Hurricane Harvey, too – when the org really needed it,’ he tweeted. 

NFL Network’s Ian Rapoport tweeted that the decision is part of ‘sweeping changes’ under Texans executive vice president Jack Easterby, who was hired in 2019 to address the team’s culture.

Easterby has already fired general manager Brian Gaine and head coach Bill O’Brien.

The remainder of the team’s PR staff is being retained, according to ESPN.

The Texans are currently 2-6 heading into Sunday’s game in Cleveland.  

Schefter was told that Palcic was no longer a 'cultural fit' but it's not clear what that means

Schefter was told that Palcic was no longer a ‘cultural fit’ but it’s not clear what that means

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