After months of anticipation, the iPhone 12 and iPhone 12 Pro will finally go on sale today.
Amid the Covid-19 outbreak, iPhone launch day will feel slightly different, although you can still safely shop in store if you want.
Deirdre O’Brien, Apple’s senior vice president of retail and people, said: “There’s never been a better time to get a new iPhone, and there’s never been a better destination than Apple Retail.
“We’re offering new ways for our customers to get to know all of our products before they buy, so they can be sure to get the product that’s right for them.
“Whether our customers choose to connect with us in person, by phone, or online, our entire retail team is ready to deliver the world-class personalised service they’ve come to expect from Apple.”
Apple Retail has introduced several new features to make it as easy as possible to purchase the iPhone 12 and iPhone 12 Pro.
Apple explained: “With Shopping Sessions, customers can now book a one-on-one session with a Specialist at an Apple Store for personalised help selecting a new product, or financing option. The same expert advice is available online, where customers can chat with a Specialist anytime.”
You can find your nearest Apple Store and book an appointment here.
Customers can choose from a range of pickup options, including in-store, same-day delivery or Express storefront.
Thankfully, contactless delivery is available for all products, with no need for a physical signature.
After you purchase your iPhone, you’ll also receive a free Online Personal Session with a Specialist, to help you set up your new product and learn the basics.
The two iPhones going on sale today are the iPhone 12 and the iPhone 12 Pro, which both feature 5G.
The £799 iPhone 12 features a 6.1-inch display, a dual-camera system and is available in five colours – blue, green, black, white and red.
Meanwhile, the £999 iPhone 12 Pro also has a 6.1-inch display but has a larger triple-camera system, and is available in four colours – graphite, gold, silver or pacific blue.
Apple also has two other smartphones on the way – the iPhone 12 Mini and iPhone 12 Pro Max.
These smartphones will be available from November 6, with availability from November 13.