The Kardashians no longer need to maintain their reality show. They are making a fortune on social media
The sisters Kardashian–Jenner, especially Kim Y Kylie, they have been true pioneers when it comes to using social networks to promote both their own businesses and their collaborations with different brands, to the point that these platforms have become one of the pillars of their immense fortunes.
At the same time, Instagram, TikTok and company have managed to make the concept behind the family reality show that they started recording 14 years ago quickly become obsolete, because they no longer need it either to keep in touch with their fans or as a stable source of income.
“We wouldn’t be where we are today without ‘Keeping Up With The Kardashians,’ and that’s why we’ve wanted to continue sharing our lives, even if, realistically, we could make more money from an Instagram post than we pocket for a whole season “, has confessed Kim in the interview he gave to the program David letterman for Netflix, ‘My Next Guest Needs No Introduction’.
Own Kris jenner -his mother and mománager- recently recognized that his program for the chain AND! News he has long been doomed because his followers increasingly demand immediacy when it comes to “keeping up” with his affairs and scandals.
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Thank you @WWD for the amazing cover! I am truly honored and humbled. #WWD #repost @wwd ・ ・ ・ @KrisJenner is our newest Beauty Inc cover star 🌟 From reality TV to entrepreneur par excellence, Kris Jenner has harnessed the power of social media to build a billion-dollar brand empire for her family. And she’s just getting started. It’s just days after she has announced the end of “Keeping Up With the Kardashians,” the long-running reality TV show that propelled the Kardashian-Jenner clan to fame and unfathomable riches. But after 14 years of small-screen superstardom, Jenner, the family matriarch and long credited as the mastermind behind the fantastical success of myriad spin-off businesses, is doubling down on the power of an even smaller screen, one that has also served her family well: The phone. “When we first started, there was no Instagram or Snapchat or other social media platforms,” said Jenner. “The world has changed. Now there are so many, the viewer doesn’t have to wait three or four months to see an episode. We can give them all of the information anyone would ever want to know in real time. Tap the link in bio for the full interview. Report: @jennybefine 📸: @maddiecordoba
“When we started, there was no Instagram or Snapchat or any other such platform. The world has changed. Now there are so many social networks, that the viewer does not have to wait three or four months to see the next episode. We can offer them all the information that one could wish so that they consume it in real time “, explained Kris in an interview with Beauty Inc.
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