M&S has announced it will sell trendy sustainable label Nobody’s Child online amid an ongoing sales slump.
The retailer has launched pieces from the contemporary brand’s collection on it’s website, mixing the label’s signature dresses in sustainable fabrics, priced from £32 – £45, with pretty knitted tops, costing £32.
It is the first partnership of it’s kind for M&S and is part of the supermarket’s strategy to ‘broaden appeal and turbocharge online growth.’
Jody Plows, CEO at Nobody’s Child, said the independent brand is focused on ‘a future plan that continues to make respectful decisions for the planet and people, saying: ‘We are an independent brand, with a passionate team committed to delivering easy-to-wear pieces from sustainable fabrics at affordable prices. This remains the driving force behind everything we do.’
The announcement comes weeks after M&S announced it plans to axe 7,000 jobs as part of a further shake-up of its stores and management in the face of the coronavirus crisis.
M&S has announced it will sell trendy sustainable label Nobody’s Child online amid an ongoing sales slump, with floaty floral dresses and pretty knits on offer (pictured, £45 dress, £32 knit)
Pieces from the trendy eco-friendly label are now for sale on the M&S website, including midi dresses made from sustainable fabric (pictured, one dress costing £45)
M&S will offer 140 options from Nobody’s Child online, with regular drops of product.
Half of the initial collection, which was launched yesterday, will be the brand’s signature dresses, complemented by knitwear, separates and loungewear.
The range, which is inspired by The Secret Garden, is brimming with signature day dresses and separates, whimsical florals, magical star prints and graceful silhouettes inspired by mother nature.
New product ranges also include luxurious knitwear and loungewear with the same versatile fits and attention to detail.
The range, which was launched yesterday online, is inspired by The Secret Garden, and brimming with signature day dresses in whimsical floral patterns
The brand was launched in 2015 and is currently also stocked on Asos and Very.
The autumn collection was launched yesterday on the site with Jody Plows, CEO at Nobody’s Child, explaining: ‘We are hugely excited to be the first complementary brand to broaden appeal at M&S and would like to thank both teams for the collective support of such an exciting partnership.
‘We are proud of our loyal customer base who actively engage with our positive work and steps towards a more sustainable future for fashion and hope this will resonate with the M&S customer and provide them with the confidence to shop with a new brand they can believe in.’
Isabella Possenti, Creative Director at Nobody’s Child, explained: ‘The creative direction communicates our desire to reconnect with nature as we celebrate our most sustainable collection yet.
M&S will offer 140 options from Nobody’s Child online, with regular drops of product from the eco-friendly label (pictured left, a dress costing £39, and right £35)
‘Evolving from summer’s urban, free-spirited story, our campaign story takes cues from local living, featuring garden-inspired flora and fauna.
‘The heritage look and feel reinforces the post-pandemic consumers’ desire for timeless and longevity.’
Meanwhile Stephen Langford, M&S.com Director said, ‘As previously announced, M&S.com will be opened to complementary brands to broaden appeal and help turbocharge online growth.
‘Nobody’s Child has been selected as our first brand to test this model using a curated range from its wider offer which we think will resonate with our customers.
Stephen Langford, M&S.com Director, said the retailer hoped the partnership would ‘broaden appeal and help turbocharge online growth’
‘The Nobody’s Child team is experienced at operating as a third-party brand, has an excellent near-sourcing supply chain and shares our passion for sustainable clothing – we’re really looking forward to working together.’
The launch of the new collection comes weeks after M&S revealed it would be cutting 7,000 jobs by the end of the year.
The bulk of the cuts would be made across its stores, hitting around 12 per cent of its 60,000 shop-based staff, as well as a smaller number of support centre and regional management workers.
M&S, which employs 85,000 people worldwide, expects a ‘significant’ number of roles will be cut through voluntary departures and early retirement.
The launch of the new collection comes weeks after M&S revealed it would be cutting 7,000 jobs by the end of the year
The group said it will also create some jobs through investing further in online warehousing and its new ambient food warehouse.
M&S had already begun a significant restructuring before the pandemic hit, shutting under-performing stores and boosting its online sales.
The coronavirus outbreak has now accelerated those plans.
The job losses add to many thousands already announced across the retail sector as the pandemic wreaks havoc on Britain’s high street.