Kim Kardashian honours fan by using her as model in SKIMS billboard campaign
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Kim Kardashian has paid back one of her fans for supporting her over the years.
The reality TV personality, 39, gave her long term fan – who calls herself Myleeza Kardash on social media – the opportunity to model for her underwear brand SKIMS and the wife of Kanye West had the images blown up and plastered onto a large billboard.
Unveiling the news on Twitter on Tuesday, Kim posted snaps of the campaign and typed: “This @skims campaign is so special to me because I get to celebrate the people that have had my back forever! I had to make sure my girl @MyleezaKardash was front and center! My biggest fan from day 1, I Had to see her on a huge billboard!!!”
(Image: Getty Images for Nordstrom)
Responding to the post, as she shared her gratitude for the special honour, Myleeza replied: “Girl you about to make me cry!!! You know we go WAY back! I was 15 cursing people out for you and getting in trouble by my mom for cursing on the internet I love you soooo much!!!!!!”
Minutes before the big reveal Myleeza shared a snap of a special SKIMS gift box she had been sent by the curvy beauty – that included a hand written note from Kim and a doll in the image of Myleeza.
Myleeza penned: “Thank you @skims for my anniversary box! My Skims doll has braids just like me! Representation matters.”
(Image: @MyleezaKardash/Twitter)
Kim likes to give back and in March she donated $1 million from her SKIMS shapewear brand to help mothers and children in need of support during the global coronavirus pandemic.
Sharing a snap of herself and a group of women modelling her collection, she wrote online to share on the donation: “To support Mothers and Children in need during this time, I’m proud to announce @SKIMS is committed to donating $1M to families affected by COVID-19.
“On Monday, we will restock the collection we first launched with, and in doing so, be able to help bring relief to those affected by this pandemic. Shop the Solutionwear restock on March 30 at 9AM PST / 12PM EST. Photo: #VanessaBeecroft”
However, some social media users blasted the E! star, with some suggesting it wasn’t generous enough and others questioned why she had to re-launch and sell her products in order to give the donation.
One wrote: ” Rihanna donates 5 million without us having to buy her products..”
(Image: @MyleezaKardash/Twitter)
(Image: @MyleezaKardash/Twitter)
Another told the star: “Kim you can donate, you are the one that has the money to do so. Stop trying to make a profit when you know a lot of people aren’t working at this time.”
And one posted: “So confused by this. Why are you needing to launch a product in order to donate?”
“Imagine trying to profit off a global pandemic,” one of her followers exclaimed.
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