Kris Jenner files trademark on signature ‘you’re doing amazing sweetie’ catchphrase

Her business savvy has helped each one of her famous daughters become multi-millionaires including Kim Kardashian and Kylie Jenner who are near billionaires.

And Kris Jenner’s next money move is cashing in on her signature catchphrase.

The  64-year-old momager filed trademark documents last week to lock up rights to ‘you’re doing amazing sweetie’ according to a Thursday report from TMZ.

The phrase has reached icon status since Jenner first said it on an episode of Keeping Up With The Kardashians in 2007.

Back then the matriarch was on set during Kim’s nude photoshoot with Playboy magazine when she could be seen taking her own photos and tried encouraging her by saying: ‘Kim you’re doing amazing sweetie.’

Now Kris is hoping to cash in by using the catchphrase on several different products including cosmetics, home goods, books, magazines, and even baby supplies. 

The catchphrase has been memed for over a decade and most recently made its return when Kylie joined Cardi B and Megan Thee Stallion on set for their now iconic WAP video.

There was a behind-the-scenes snap featuring Kris taking a photo behind Kylie and Cardi reposted by the momager.

She captioned it: ‘You’re doing amazing sweetie!! [kiss and laughing while crying emojis] #repost @kyliejenner #WAP @iamcardib’

 Kris also played a similar role in the Ariana Grande music video for Thank U, Next which came out in November 2018.

She had camcorder in hand as she played Amy Poehler’s character from 2004 comedy film Mean Girls for the parody clip.

This isn’t the first time Kris has trademarked one of her sayings as she got one for ‘momager’ back in 2017.